Drive Auto Account Manager Onboarding | Sinclair Custom Web Quote

Station*

MC Email*

MC Name*

MC Phone*

DSM Name*

DSM Email*

RASM*

CC Emails (Comma or semicolon separated.)

Do not include the AE Email, RSM Email, or any extra characters or spaces other than commas or semicolons in this field. Doing so will cause email notifications to fail.

Client Name*

Type of Business (New Car, Used Car, Buy Here Pay Here)*

Is the client part of a dealer group?

How many rooftops are included in this deal?*

Monthly Dollar Commitment*

Hidden

RSM Email*

Flight Dates*

Please provide a bit of background about the client | client’s business:*

What needs were uncovered during the needs analysis (pain points)?*

What tactics did the client purchase and why?*

What are the client’s expectations from this campaign and how will they measure success?*

Has the client worked with an agency before? If yes; how was their experience? What worked? What did not work?*

Is the client currently using any other vendors for other marketing services?*

What is the client’s competitive advantage? Who are their competitors and what makes this client stand out against their competitors?*

What geographic markets does the client serve?*

Are there any seasonality trends we should know about this client?*

What other marketing channels do they currently use or have they used in the past (online or offline)?*

Who is the client’s target audiences or buyers?*

Does the client have a webmaster that can place codes on their site?*

Does the client use Google Analytics? Or any other analytical platform they can share with us?*

What KPIs were discussed with the client?*

Were there any specific goals established that we need to be aware of?*

Do they have specific or unique reporting requests?*

The Account Manager will be the main point of contact with the client after onboarding is complete. Do you foresee any issues with that?*

Who will be the main point of contact(s) from the client’s end and what are their roles at the company?*

What is the client’s communication style like? And how would you describe their personalities?*

Is the client aware of the fees/margins or CPM costs involved with the campaign(s)?*

What areas of the client’s business are most profitable and least profitable?*

Is there anything additional you would like to share about the client / information that may be helpful to help manage the client / Drive Auto partnership?*