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Station Info
Email Address
CC Email Address
Station
Operative ID #
Email Creative Info
Objectives
Potential reasons to switch mechanics:
Inconvenient appointment times
Dirty or uncomfortable waiting area
Doesn’t listen to you, trivializes your concerns
Doesn’t explain their diagnosis in a way you can understand it
Keeps you in the dark about why they are recommending certain tests or repairs
Has an unprofessional staff. Do they get back to you quickly, and explain why the work is needed?
Is not a specialist in your car
They are a reluctant learner and aren’t keeping pace with current technology advances
Design Examples
Have your vehicle examined by an expert
Don’t skimp on shoddy parts that won’t hold up, and devalue your vehicle, or worse, make it unsafe
Client Name
Client Phone Number
Client Physical Address
Preview Text
Preferred Color Scheme
Client Content Areas + Links
A CHARACTER
What do they Want? To get back on the road and back to enjoying the places their car takes them, not worrying about if their car is going to break down, or worrying about getting ripped off by a mechanic.
HAS A PROBLEM
Villain: Untrained mechanics may just throw parts at a problem and you get stuck paying the bill. They don’t explain why the work they are recommending needs done. And, they could be using inferior parts that won’t last.
External Problem: Inconvenient and costly
Internal Problem: You could be doing better things with your time
Philosophical Problem: You deserve to be treated with respect, and given honest answers to your questions about why work was needed, and what options you have.
AND MEETS A GUIDE
Empathy: Nobody likes to be kept waiting. We schedule when it’s convenient for you. We take the time to listen to your concerns. We think proactively and approach your car’s health with prevention in mind.
Authority: Our factory trained technicians are the experts on your Chrysler, Dodge, Jeep or Ram. They have the equipment, parts and training to quickly and accurately diagnose and resolve any issue that your car, truck or SUV is experiencing.
WHO GIVES THEM A PLAN
Process:
1.Tell us what’s going on
2.We will diagnose and explain why we are recommending needed repairs
3.You authorize the work before we begin
Agreement: We will only recommend work that is needed to keep your vehicle safe, and in good working condition.
AND CALLS THEM TO ACTION
Direct: Give us call at (561) 683-1511 to speak with one of our factory-trained Dodge, Jeep, Ram, and Chrysler service technicians today.
Transitional: Let me send you a free schedule of factory recommended maintenance for your make and model (email signup).
THAT ENDS IN SUCCESS
When your car is in great condition, you get to spend more time doing the things you love.
THAT HELPS THEM AVOID FAILURE
Don’t get held hostage by a mechanic who can’t diagnose and fix your car quickly.
CHARACTER TRANSFORMATION
From: Worried
To: Relaxed